Introduction

LinkedIn is a social media platform that focuses on business and employment. It has become the second most popular social media network among B2B marketers, with 93% of them using it to distribute content. LinkedIn lead generation is a unique tool of LinkedIn to find new clients and customers and grow your small business.

1. LinkedIn is the best social media channel for B2B networking,

LinkedIn is the best social media channel for B2B networking, but it’s also a great way to grow your online presence and get new customers with the LinkedIn lead generation tool.

LinkedIn is the second most popular social media platform among B2B marketers, with 93% of them using it to distribute content. This makes sense because 50% of B2B buyers use LinkedIn when making a purchase decision—and more than half (51%) use LinkedIn after making their first connection to a vendor or supplier.

The average business professional spends 59 minutes weekly on LinkedIn—more than any other social network!

2. It is a business-focused social media platform.

LinkedIn is a social media platform for professionals. It is a business-focused social media platform. LinkedIn is a place to network with other professionals and find new customers, employees, and suppliers.

LinkedIn can be used by small businesses to build an online presence that helps them to attract more clients and generate leads for their business. You can even contact a LinkedIn marketing agency for your small business needs.

3. There are over 610 million users (as of December 2018) and 303 million monthly active users on LinkedIn.

LinkedIn is the most popular social media platform for B2B marketers: Over 50% of B2B buyers are on LinkedIn and just under 80% of small business owners use it. It’s also where over 90% of B2B marketers are active.

LinkedIn lead generation can help you engage with your target audience, which can lead to increased sales, leads, and referrals. It’s easy to use because it lets you post updates to your profile, send messages directly to other users (known as InMails), create groups around common interests or topics (known as LinkedIn Groups), share news stories from publications like Forbes magazine or Entrepreneur magazine with other users in your network via Pulse Newsfeeds, invite new prospects into your network through Lookalike Audiences using their first names and last names found on publicly available sources such as Facebook or Twitter profiles—and much more!

4. The top 3 industries on LinkedIn are technology, finance and insurance.

The top three industries on LinkedIn are technology, finance and insurance. The other most popular industries are healthcare, manufacturing, real estate, retail and more. This list is continually changing as the economy changes but it’s a good idea to find out where your industry fits in the marketplace. In such areas, a LinkedIn marketing agency can help you get potential customers.

5. 50% of B2B buyers use LinkedIn when making a purchase decision.

The stats don’t lie. LinkedIn lead generation is an indispensable tool for B2B sales teams and marketers, as well as anyone who wants to grow their business. The platform boasts over 500 million users, so it’s a great place to network with people in your industry and find new clients. It can also be used to source talent and develop relationships with existing customers.

6. Over half of all content shared via LinkedIn comes from businesses, not individuals.

LinkedIn is a business-focused social media platform that allows users to connect with others in their industry and establish themselves as thought leaders. It’s the second most popular social media platform among B2B marketers, with over half of all content shared via LinkedIn coming from businesses, not individuals.

And it’s no surprise: 88% of small business owners say that LinkedIn lead generation has helped them find new clients and customers—and when marketers are asked how they use the platform, this is where they’re spending most of their time. They’re also more likely to use LinkedIn for B2B lead generation than any other channel (67%).

7. 81% of small business owners say that LinkedIn has helped them find new clients and customers.

LinkedIn lead generation is the best social media channel for B2B networking if you're a small business owner.

8. You can join as many as 50 different groups about your industry or interests.

LinkedIn groups are a great way to get more out of LinkedIn. You can join as many as 50 different groups about your industry or interests. Joining these groups will allow you to network with others who are dealing with the same problems that you face in your business, so it’s a good idea to start joining them right away if you haven’t already.

9. Small Businesses can benefit from using LinkedIn

You can use LinkedIn lead generation to find new customers, new employees and partners among other things. Let’s take a look at how:

• Customers

LinkedIn has over 400 million users worldwide, with more than 100 million registered professionals in the United States alone. So if you want to connect with potential customers and clients – LinkedIn is the place to do it! 74% of B2B marketers say that social media has helped them acquire new business leads.

• Employees

If you are looking for talent as an employer then LinkedIn can be your best friend when it comes to finding top candidates from around the world who are currently working or looking for jobs in their field or industry (e.g., accounting). You can also use it as an employee if you have moved on from your current position but have not found another yet! In addition, there are other ways employers can benefit from using LinkedIn including: sharing content that’s relevant such as blog articles/webinars etc which helps build credibility as well as organic reach on posts while saving time spent doing this manually via emailing people individually every time something needs promoting quickly without having much impact due being sent out too late after posting date passed by already; pre-fill information fields when submitting applications which reduces chances of missing details during recruitment process since applicants already know what those questions might be based on researching beforehand before applying.

Conclusion

Small businesses need all the help they can get! So, we recommend that you go ahead with a LinkedIn marketing agency today. We’re sure you’ll find it easier to connect with your audience as well as potential customers on this platform compared to some of the other popular social media channels.